Advanced Community Manager Training

The SCOPE Process to Effective Community Management
with Chris Nicely

Why is Community Management so Important and What is SCOPE?

SALES: Marketing, CRM, Driving Leads, Follow-Up, Building Trust, Financing, Closing Skills/Requirements, and Post Sales skills.

COMMUNICATION: Know Your Residents, Online Channels, Communication Frequency, Rent and Collections.

OCCUPANCY: Setting Goals, Identifying Home Sites, Spec or Build, and Referrals for Residents.

PEOPLE: Needs Assessment, Associate Networking, Resident Focus, and Rewarding Behavior.

EXPENSE CONTROL: Setting a Budget, Planning for Maintenance, and Reporting Requirements.

See the full agenda here.

Learn how to apply SCOPE to your everyday operations!

About the Presenter:

Chris Nicely, President of ManufacturedHomes.com & ModularHomes.com, brings nearly 30 years of expertise in factory-built housing and management. With a proven track record, he has collaborated with industry leaders, non-profits, developers, and municipalities to leverage factory-built housing for positive community development in cities such as San Bernardino, CA; Phoenix, AZ; LaGrange, TX; Danville, VA; Jackson, MS; and Detroit, MI.

Chris recently contributed to three published studies by the Joint Center for Housing Studies at Harvard, comparing the cost of site-built housing to manufactured housing, and overcoming obstacles in siting factory-built housing. A respected consultant in the factory-built housing sector, he has worked with major entities like Fannie Mae and Freddie Mac. Formerly, he served as Clayton Homes’ VP of Marketing and as VP & General Manager for the Clayton Communities Group, overseeing 80 communities, 22,000 home sites, and sales exceeding 100 homes monthly.

Holder of a BA in Economics from the College of Wooster and an MBA from Case Western Reserve University, Chris is a graduate of Harvard’s Achieving Excellence in Community Development.